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It's cheaper than a normal road bike... This past weekend I witnessed hundreds of people compete in a triathlon, each of them riding a bike that probably had tires more expensive than my bike. The top men and women were riding $10,000+ bikes. And they all own multiple $$$ bikes, specialized to the particulars of the course they're racing.

A $2000 Peloton that you can train in for recovery or when the weather is bad? That's a bargain by comparison.

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Those people aren't training using 30-45min spin classes. They're on a resistance trainer using TrainerRoad/Zwift workouts mostly based on time-in-saddle.

And yet the global market for high end bikes is pretty tiny. There's been huge consolidation of big name brands under private equity as they try to build full range lifestyle portfolios, none of which are big enough to go public independently, yet somehow this niche combining fitness, stationary biking and home subscription has a big enough market for an IPO? Maybe, but I'm skeptical.

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