He's just explaining that there is a market. It's probably an enthusiast market as well as wealthy people that can make this an impulse buy, but the opportunity for growth is to convince a much more general market to finance the bike and justify the monthly costs like they do their cable/streaming bills.
I understand you didn't want to interview for the job, I get not wanting to work on a product you don't care for... I just think your other comments made little sense and seemed more inflammatory than anything.
"The market seems to just be people already really into cycling" This is not true, I see tons of people that are just getting into spin/cycling for the first time. I think the primary customers are people that don't mind using a bike, need to be motivated and have busy lives.
We'll see what happens, but I think there's a lot of growth to be had, especially if they try and compete with Tonal.
A $2000 Peloton that you can train in for recovery or when the weather is bad? That's a bargain by comparison.