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This is the most anti-linkbait title I've ever seen. It's so prosaic for such an insanely powerful and sophisticated technology!

It's kind of like if Google developed working cold fusion and wrote a blog post titled "Making it easier to heat your home"

Thanks, Axiom. We're proud of the work we're doing here.

And yet, at the end of the day, "making photo tagging easier" is what it comes down to. They're framing it as providing a benefit instead a feature.