Quick summary of what has worked for me:
1. Stopped eating anything between meals. I probably cut out 12 cans of Coke, 2 chocolate bars, and 2 cakes/treats per week. I estimate this at 2,640 kcal alone
2. Started listening to my stomach so that I'd stop eating when I was full, and didn't take second helpings that I didn't actually need.
3. Have been following the exercise plan and now avoid taking lifts or escalators.
4. I am not counting calories for my meals since excluding my between meals rubbish I eat fairly balanced food.
Also I'm saving money... basically I'm losing weight, feeling better and saving about 26 Euro per week. Since I plan to cut out that stuff permanently I'll be able to afford a spanking new iPhone after 6 months.
Lose Weight, Save Money, Feel Better, Get an iPhone!