> And a significant proportion of missing bags are down to passengers or handlers simply picking up the wrong one.
The former does seem like a hard problem without restricting people's ability to switch flights or delaying flights further to allow for luggage transfers.
I wonder if there is any room to improve the latter on the airline's part by adding visual variations to the tag without impeding the function. Like randomly assigning colors and giant emoji to be printed prominently on the tag, so that it is easier to distinguish at a glance whether it is really your bag.
(I mean, you should already be checking your name tag when you collect your bag, and people already add their own flair to their bags, but obviously not everyone is.)
You can also tilt the odds in your favor by choosing an unusual bag color/design though: nobody's going to mistakenly pick up my lovely lime green number.
I've just put some large stickers at the bottom of my bag (normally invisible, but in plain sight when on the conveyor belt).
Honestly I didn't have any such problems in mind; did it mostly for my own convenience - to avoid the usual "erm, is it mine?" hesitation.