"Pro"

Fairly predictable. Commodified tablets for consumers, laptops for developers (still working on that...), hugely expensive thoroughbred (status symbol) hardware for professional content creators with professional budgets.

Problem is, there's much more money in the prosumer niche than there is at the high end. For every successful LA movie score composer there are thousands, even tens of thousands, of bedroom DAW users.

What "pros" really want is outstanding performance at an affordable price. This is outstanding performance at a painful price - which is a novel combination of aspirational and incredibly annoying.