There are also rivals to that sony monitor in the $4000 range for reference hardware. It's extremely misleading. It is a really nice display though, but $5k is a painful price point. I would have preferred a retina 27" with those features, 4k is more than enough.

Everything is overpriced. Everything they've done has been overpriced for years. They're a marketing company first, selling overpriced iThings because they're status symbols to people with poor judgment and too much money.