WWDC 2019 Keynote Livestream
apple.com
apple.com
I don't doubt the hardware is top-notch again, but an 8-core machine (I get it's Xeon), with a 256GB SSD and 32GB of RAM with a nice graphics card for $6000 is ludicrous. Is the new case and a "revive" worth the 100% price increase for a base model? Or has Apple come to revelation that pro's will pay any price?
Sidenote - 6k monitor is beautiful but $5000? The live stream I'm following jokingly mentioned the stand is $1000 extra (is that true?). Have we truly moved into $1/ pixel territory?
Yup, it was on the screen and the presenter spoke the number without even cracking a smile. Must have practiced in the bathroom mirror for hours to pull that off.
I can't quite believe they were saying someone would turn one of the monitors 90 degrees to write code. Why anyone would spend $6k on a monitor to write code is beyond me.
You view more context (lines of code) at the same time.
https://www.google.com/search?q=vertical+monitor+programming...
Developers have had to fight this trend by figuring out screen-splitting hacks, whjen their natural workflow is inevitably shaped by Western text, so fundamentally vertical at scale.
If you step back, you'll see that vertical layout makes more sense than the horizontal one.
(And please don't call grown-up professional women "girls". It makes you look bad.)
I am a developer, I make roughly in the middle of that range and I own the business so expensing it is straightforward. It's the value proposition that doesn't stack up from my perspective.
"However, there is a class of users that is currently buying an Eizo monitor for $5,000 to get professional-class image quality, and Apple’s display is so much better that it’s not even close. There are also people who buy Sony reference monitors that cost more than $40,000—and Apple’s display is basically a match for them in terms of quality. By these standards, the Pro Display XDR is either a breakthrough in terms of quality or a staggering breakthrough in terms of price." [1]
But if you're a coder and like nice things and money's no issue, then, why not...
(Note this doesn’t mean that this screen is not overpriced. Not all developers need 6k, a 4k screen already renders butter-smooth text at the correct resolution. This screen is for photographers, print professionals and moviemakers, imho.)
But blow $6K on a monitor when $2K will do? Nah, you need a multi-million dollar exit for that kind of diamond-crusted iPhone silliness. The rest of us wage-slave devs making only $250K/year make do with 5K monitors that are more than good enough.
Err, I know a few people making $200K and up, routinely spending similar money for BS like Leica cameras + lenses (and they're not pro photographers), or hi-fi amplifiers. Not to mention furniture and fine art.
There are mid-of-the-market headphones people buy that are $500k -- and those are not even considered expensive.
6K for a great monitor, which could even be the last one you'll ever need to buy is a bargain compared.
Well, something a $200-600K programmer looks at for 8-10 hours per day, I'd call important.
Did you not see that it attaches magnetically, and that you can basically rotate it in any direction and also "pull" and "push" it without a lot of physical exertion? It seems pretty interesting. Sure, it's definitely a little pricey, but it isn't just a "stand" in the same way that a plastic DELL monitor is mounted on a "stand."
Regardless I’m not in the market for a 6k monitor (1$ per k)
I'd have to really care about my syntax highlighting colour accuracy!
People buy $30K and $50K cars when they could do their job with $15K one just fine. And they put them in the garage most of the time. This is something they'll actually use the hell off...
To be fair that's 6kx3k. So $1 buys 3000 pixels (more if you use the cheaper VESA stand option). The sound in the auditorium when $1000 for the stand was announced was priceless.
Hasn't that always been the case? The price is surprising because Apple had basically abandoned the pro audience and has even started losing some of the prosumer audience with all the keyboard/touchbar shenanigans on the MacBook Pro. But the "pro" in the Pro lineup did have meaning at one point and this appears to be a return to that. It is clearly an attempt to recapture that pro market and the Mac Pro isn't the least bit targeted at the average home user. Although I am sure plenty of home users will buy the things just because.
OLED is great for consumers. This isn't a consumer device. Dell's screen is great for the existing graphic design world. Apple's new screen is better.
I'm honestly baffled by your statement that this is a consumer display. I have absolutely no idea what gave you that opinion, especially considering the price. It absolutely is not. You can make the argument that the stand and VESA mount are overpriced (they are) but the monitor itself exists in a world that desperately needs it.
How is this 6K display better for 8K content than Dell's 8K monitor? You know you can get HDR on plenty of 4K displays, right?
It's a LED, has HDR but lower resolution than Dell's flagship. To sum it up it's just a an overpriced LED with different trade-offs. Sony is really in a different league. Apple used it just to justify its non-8K overpriced LED.
I think the comment you're replying to called Sony's "infinite contrast" OLEDs a "marketing gimmick for consumers". This Sony BRAVIA OLED is listed for <$2,000: https://www.newegg.com/p/16C-0006-00183?Description=sony%20o...
That seems like a consumer price point to me.
Btw Apple said other lies there too(i.e that Sony sells only small<17"> pro displays).
You may also wonder why Apple put an OLED display on its flagship phone instead of a LED one.
Prediction: next Apple display will be OLED and they will make it sound like they invented it or are first to use this tech...just like they did with Apple TV 4K(even if 4K was already old/common tech at that time)
https://www.marcotec-shop.com/en/sony-bvm-x300-oled-monitor-...
https://pro.sony/en_FI/products/broadcast-monitors/pro-monit...
You said the comment you were replying to said that a pro monitor was a marketing gimmick for consumers. But that's not what the comment said.
If you need more pixels you may consider Dell's 8K display(which makes more sense for 8k streams that were demoed anyway) which is also cheaper, though it lacks HDR. But there are plenty 4K HDR displays so Apple's display is nothing new to say at least.
https://www.apple.com/newsroom/2019/06/apple-unveils-powerfu...
> The all-new Mac Pro starts at $5,999 and will be available to order in the fall. Pro Display XDR starts at $4,999, the Pro Stand is $999 and the VESA Mount Adapter is $199.
Machine on itself may be, but the software? Let me offer from music production perspective.
For instance, Logic Pro X costs $200 - and has more value than even the fullest edition of Ableton Live (at least, for me), which costs $800. And Windows Pro is $200 against a free OS X, so the cost difference just for audio production is $800 already. And if you compare the quality of ASIO4ALL with it's OS X counterpart, I'm not sure how to put monetary value on it, but it just shows that it's not about the hardware...
I have recently outgrown my 2014 macbook and didn't want to buy neither a modern one, nor a trashcan mac, so I moved to Windows machine. Now, with modular Mac Pro design back, I know that I can finally build the workhorse I want.
The 1k stand is funny though. It’s the hardware equivalent of $200 t-shirts (yes, they exist - go check the various Prada, YSL etc): you know it’s not worth it, they know it’s not worth it, but you buy it anyway just so that people will know you have so much money that you can overpay for trash.
I tried pricing out a Dell workstation with comparable features (though still not as fast in any spec), and it came to just under $8000.
> Have we truly moved into $1/ pixel territory?
6K means 6000 pixels wide, not total. It's roughly $1 per column of 3384 pixels.
For high end displays, that price is nothing new. In 2004, the Apple Cinema Display was 2560x1600 at $3299 (accounting for inflation: $4463 in 2019 dollars), or $1.29 (2019: $1.74) per column of 1600 pixels.
Over the 6 years that Apple sold it, the price dropped from $3299 to $1799.
In the Mac Pro I have no idea but in audiovisual again there’s a reason Macs are king - ProRes. Doesn’t matter how much thy price their pro machines, production companies around the world will gobble them up because they still own the most efficient video codec known to the industry - very fast encoding times and excellent compression.
Most movies and TV shows you watch today are still recorded in ProRes in high-level low-compression modes such as 4444 or XR.
However, watching them demo the new one is just a painful reminder of what an over-priced bad idea the trashcan was, and we had to put up with that shit, and the apologetics to go with it, for six years. Demo's not done, but I'm hoping I don't have to listen to Ive's smooth British accent telling me it's the best, we really mean it this time. Get the person that slayed the management dragon to get this thing built and let them do the voice-over.
I accidentally bought the wrong one once, spend like 2 weeks trying to like flash the firmware over, gave up and re-sold it on craigslist at a loss and bought the right one.
(civ 5 still ran like crap)
I mean, I’m obviously happy (although i’ll likely never be able to afford a macpro). But all the rivers of (digital) ink spent on the “paradigm shift” of iOS-like forms and conventions now look pretty silly.
https://p-events-delivery.akamaized.net/3004qzusahnbjppuwydg...
There's lots of low-hanging fruit on iOS. But they've been left hanging for years now.
[0] Despite that I've taken the plunge into managing all my photos on iPad's Photo app. But it's painful.
[0] Yes, there is something, but it doesn't reset automatically. It doesn't limit. It doesn't notify. It is not more useful than the packet count of the TCP/IP properties in Windows.
Any proof of collusion? Is Apple really working with AT&T to make you use more data? There's absolutely zero evidence of that.
2nd why do they compare it(a led display) with an oled pro display from Sony? What a bunch of misleading marketers!
That's what responsive design via media queries is for.
That being said, on Bootstrap (and Bootstrap-like sites) turning the 2018 base model iPad on its side will give you a col-md layout which is usually enough to trigger the desktop size.
To some extent, though, I'm having a hard time understanding how this is useful. Most sites are responsive these days, and it's been a long time since I remember getting a separate mobile site on an iPad. They showed Google Docs as an example, but even if you could use the desktop version of Docs on an ipad, it seems like it would be really uncomfortable to do so (and I though that was the whole reason for not making a touchscreen mac in the first place)?
The Mac Pro and Pro Display XDR certainly seem to deliver on what "everyone" has been asking for over the past few years. Those prices are in another solar system to consumers so we will without question hear a lot of moaning that Apple are over-charging and such which isn't really true. The reality is that kind of performance is way beyond what a consumer would need and those prices are perfectly in line with similar devices.
Some nice additions iOS/iPadOS (Am I the only one who is irked it isn't iPhoneOS, iPadOS, etc??) that certainly makes the iPad Pro a more Pro device.
I bought and returned an iPad Pro back in February because iOS was a huge limiting factor. I said at the time "iOS on iPad Pro is two years behind the Pro hardware" and I stand by that but it seems iOS 13 with bring that down to one year behind the hardware.
Hopefully in 2020 we will see iPadOS mature to the point that the iPad Pro is a true professional device.
Info on macOS Catalina was basically zero though. Some new apps to replace iTunes which we have known about for months now. Sync moving into Finder. The only interesting thing was Voice Control which is think is superb. I always champion accessibility so seeing Apple expand voice control is great. I feel they can improve the experience as there was a lot of needless filler words but it is a great step.
Some interesting improvements to Safari on iOS/iPadOS but no word on what, if anything, is changing with Safari on macOS? With their new extension model coming into effect with Safari 13 I was hoping to see Apple say something about improvements to adblocking/tracking as we will be losing access to Unlock Origin which is a huge blow and I am unsure if I will be able to use Safari without it tbh.
Sidecar will be nice although it is a damn shame that the iPad Pro screen will be the better screen with its beautiful 120Hz Pro Motion display compared to the lower resolution 60Hz one in the MacBook Pro. Hopefully we will see Pro Motion screens in next years MacBook Pro!
For me personally the most interesting new feature is "Sign-in with Apple" and their unique email forwarding service. I have always refused to use the Google sign-in but with what Apple showed I think I would use Sign-in with Apple. At least for new services that I am unsure about at first. For all Apple's faults I respect that they do take users privacy seriously.
So with the exception of macOS news I thought it was a very strong keynote that positions Apple well for the next few years providing they deliver on their words with the Mac Pro! The only mistake was mentioning the price for the new display accessories. $999 for a stand wasn't going to go down well and the audible groan was amusing.
Now to check out the actual developer news over the next few days :)
Probably because the WebKit team is doing it's own thing and releasing stuff when it's ready. Their blog is pretty interesting to read[0], at least when new changes are happening.
Providing this capability gives an additional vector to be exploited.
It also may be implemented less securely in other devices, as other manufacturers see the market appeal, leading to more invasive tracking.
And, while I generally trust Apple, I don't like the idea that Apple can lock me out of my device should they choose too.
A few months later it will be running at half the speed due to new sploits being found.
That stands height range looks laughable for the size of the screen.
The comparably huge bezel was cleverly hidden with the black backdrop.
The Apple-ifying of cancer treatment has started.
But then again, I just don't get iPads...
I get that they might not fill a niche for everybody, but it’s not hard to see the use-cases, right?
It's not. People just like to hear themselves moan on the internet. It beats working.
Hopefully in time for when apple does the switch to arm in 2022. Apple, my money will be ready!
Edit: damn the price is high, alright, I'll pay $10k for a mac pro developer edition! :P