Did he say $999 for the stand?!!
Speaks to how out-of-touch Apple's management is if they though that wouldn't have gone over as poorly as it did.
The crowd laughed at that line.
Edit: My bad. Actually, it's the new mac pro that look like a cheese grater.
For me the last line in the article obnoxiously sums up Apple's attitude towards pricing.
The bill of materials is probably $50-100 or less to turn an iPad Pro into a viable stand for the Pro Display.