A near lifelong citizen of Fitzroy and Brunswick, I've noticed that locals have shifted heavily away from Lygon St - for me, I refuse to eat there simply because even after you've had a satisfying dinner, you can't walk down the street without being accosted by every spruiker you come across. Having to walk a couple of hundred meters continually chanting "no thanks, we just ate, we just ate" takes the shine from a good dinner. I'd rather pay for dessert and wine than run the spruiker gauntlet...