If Wolfram's tic is a thing, the strange way the internet crystallizes on it is also a thing. In fact, it's a mirror image of the thing. Let's resist recreating that here.
https://hn.algolia.com/?sort=byDate&dateRange=all&type=comme...
This is the Wolfram effect: when one person's unusually conspicuous status-seeking behaviour in turn triggers the status preoccupations of a large number of people who usually aren't so bad about it themselves.
Why can’t the other online communities I’m a part of be run by moderators who have a way with words like you do?
Even the essay (ostensibly an obituary for a physics luminary!) is full of humblebrags as he notes his personal contributions and wunderkind status growing up. Strange, because if anyone should be confident in their own skin, a famous billionaire physicist should fit the bill...
Wolfram can squeeze just few interesting and original things in his book but he handwaves it as something magnificent and revolutionary. The most striking feature of the book is the extremely high quality of printing, layout and illustrations. He created monument for himself.