Yes, there are analysts sifting through your browsing data (if you're lucky, vaguely anonymized). Yes, I heard countless stories of this data being abused and misused. I simply can't imagine it has gotten much better by now.
Yes, there are analysts sifting through your browsing data (if you're lucky, vaguely anonymized). Yes, I heard countless stories of this data being abused and misused. I simply can't imagine it has gotten much better by now.
Since you worked in this area: What specific things do they track, and by what technical mechanism? DNS requests? (Do they capture those that don't go to their servers?) IP addresses? HTTP snooping? Full HTTP (non-TLS) MITM?
I know that HTTPS provided a technical hurdle that our company and data providers worked around after about 6 months.
My guess is that some MITM-type collection? Some data providers gave us IPs and some just gave us some Tokenized ID. I don't know if ISPs provided IPs, but probably not.
Note that we did lots of data linking. Let's say an ISP provided us your age, URL, and Timestamp. We would link that into another data provider that provided past purchases, URL, and Timestamp (shopping toolbar/plugins do this) to get a bigger picture of who you are.
Sorry if I'm reading too much into this, but are you saying this data being collected and sold contains PII?
Most data being sold has some good faith effort to remove PII, but that's never 100% complete, and by utilizing multiple data sources, an industrious person or team could de-anonymize your data. We were mostly doing this type of work for segmentation and persona analysis. Targeting an individual was never a goal, but would not have been terribly difficult.
I'll give you an example. We might receive all urls a person visited. Many contain person information that would not be caught in usual PII filtering process: https://mail.google.com/mail/u/1/#search/my+viagra+prescript...
Many ISP support centers use commercial software [1] to display a detailed analysis of website usage whenever a customer calls in for support.
This includes the top websites visited, how much data was transferred for each site (yes, including those of a more salacious nature), the number and type of devices inside a home, nearby Wi-Fi networks, etc. [1]
This information can then be queried and used used for marketing purposes at the subscriber level (or to individuals within a dwelling).
[1] https://www.calix.com/content/calix/en/site-prod/library-htm...
[2] https://www.calix.com/compass/access-analyze.html
[3] https://www.calix.com/compass/consumer-connect-plus.html