I wonder what "use" means here. Is it now illegal for them to log your traffic at all? I think that would be the ideal way to phrase the law, you can't even write to a logfile/dbms much less do anything with that data unless the user opts in.
There's probably a "as necessary to provide the service" exception more than large enough to encompass internal logging.
https://mainelegislature.org/legis/bills/bills_129th/billtex...