I don't know anything about Jonathan Cook but calling somebody a regular writer somewhere when they actually just write articles for syndication feels disingenuous.
UNZ is fringe. It definitely posts some anti-semitic stuff, some truther stuff, some straight up foreign propaganda... That said, I've always seen it as a sort of free speech public service, a place where you can go and dip into some wrong stuff. It's an intellectually interesting place even if you disagree with most of the articles there.
You can also read Pat Buchanan and Ron Paul there. There is something to be said for writers allowing a place like that to exist. By allowing their work to be published there, they are making a statement against censorship. UNZ feels more philosophical and principled than some sort of hate speech depot. This isn't Stormfront.
Here is a quote from the mission statement:
"This is not to say that I personally agree with all or even most of what these writers believe or claim. However, sometimes the most valuable insights are obtained by reading opinions sharply divergent from one’s own. Facing a sharp intellectual or ideological challenge forces us to more effectively frame our arguments and buttress the weaknesses in our logic and evidence that had previously remained unnoticed. Taking the measure of an effective critic is always more valuable than listening to a mindless echo. And I would always prefer reading something disturbing than something dull."
https://www.unz.com/masthead/