A friend of mine lives in one of these (Treet in Bergen, built using glu-lam), from what I remember it’s covered in fire-retardant coating, and has lots of sensors and sprinklers. And pretty strict rules (no BBQ of any kind on the roof terrace, etc).
Edit: have a look here, google translated (sorry) https://translate.googleusercontent.com/translate_c?depth=1&...
> - When glulam structures begin to burn, a layer of coal is formed on the outside of the wood and the fire goes out. All wood surfaces are painted with fire paint and there are outlets for extinguishing water on each floor. There is sprinkling in apartments, in corridors, on balconies, over the ceiling and in the garage facility. The apartments are also approved in fire class EI90, says Kleppe.
Also sprinklers.
Firefighters do not enter new construction homes in the US because they often use these as floor joists. The time until failure has been greatly reduced compared to older homes. Things may have gotten better in the last few decades, but I'd like to see the data.
https://en.wikipedia.org/wiki/Grenfell_Tower_fire
Timber doesn't burn as fast as that, especially in a city as wet as London.
Edit: In building applications. Steel softens and loses its strength in the presence of heat.