What I found out from sources like [1] was, because the bitcoin mining difficulty is constantly increasing, the BTC a bitcoin miner produces reduces exponentially. So even with free electricity, a miner that makes BTC worth a total of $361 in 24 months, will only make $10 more if run for 99 months.
And if you only need to heat your office 25% of the year? Well, the mining difficulty will keep on rising even when your hardware is turned off, so it'll be obsolete after 24 months anyway. But it'll only have produced 25% the BTC in its fixed useful life.
So if buying retail mining hardware is already questionably profitable† even with free electricity, buying it and only running it a fraction of the time is even moreso.
This company must be getting a great price on mining hardware if it's profitable to install and run it only a fraction of the time.
[1] https://calc.randomcrypto.org/?h=bitmain-s9j-14.5&hr=1450000...
† Which seemed to be the case when I researched this, although bitcoin prices can vary a lot of course.