2. I don't want the driver to do anything "special", and I can't even imagine what that would be. Balloons? Played my favorite song on the radio? Just get me from here to there, I'm looking for transportation not an "experience".
there should be room to acknowledge people that go above and beyond the requirements of their job without being punitive towards the people who do a fine but unremarkable job. I tip most drivers who don't completely fuck up the transportation part of the job, and I tip extra for really good rides, but I wish there were a way to recognize this in the ratings too.
Even if the average is rising, the average is still the average. Only people far above average are "exceptional", even if the average person of today would be considered "exceptional" 100 years ago.
The normal distribution curve may (or may not) be sliding along the scale, but its shape doesn't change.