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More that the company’s culture says you should post things using the company’s platform, and to not do so might be making a statement he doesn’t want to make.

Otherwise, why would he move away from .plan?

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You said 'it wasn't his decision to make' not 'perhaps he wants to use his employer's platform'. If you don't want to imply it's coercive, you should phrase it in a way that doesn't imply it's coercive.

I believe it’s a “perhaps he feels he should be using his employer’s platform”. A murky coercion middle ground.

Ok, but "I don't think it's his decision" is then a weirdly overwrought (or less charitably, thoughtlessly provocative) thing to say. It's totally his decision. Nor do I think anyone at FB would be stupid enough to tell him where to post random ffmpeg things. He's also active on twitter - as you can see in the post we're discussing.

Could it be that a lot of people don't know what a .plan file is, or how to read content from one?

If John Carmack started updating a .plan, people would figure out how to check a .plan.

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