There are many examples of franchises allowing flexibility within the brand while still adhering to the brand ideals.
It sounds like 7-11 corporate for JP is uncompromising to a fault and unwilling to meet owners halfway.
There are many examples of franchises allowing flexibility within the brand while still adhering to the brand ideals.
It sounds like 7-11 corporate for JP is uncompromising to a fault and unwilling to meet owners halfway.
McDonald’s can maybe change its menu, and close at odd hours. They can’t, however, have their Big Macs taste different in Paris, London, or Riga. Nor can they remove the Big Mac from the menu outright, and serve only vegetarian spring rolls. That’s their brand promise, and they will not compromise on this.
If 7/11 has “we’re always open” as their brand promise, they will not compromise on it, even though they might be willing to meet owners halfway on other issues.
It’s not a great situation, especially for the poor guy pulling near-useless all-nighters. It seems understandable, though, why it’s happening.
The "meeting owners halfway" part is called a contract. Presumably, staying open 24 hours is part of that contract.