Storytime:
> Meet Bob.
> Bob is the world’s worst market timer.
> What follows is Bob’s tale of terrible timing of his stock purchases.
* https://awealthofcommonsense.com/2014/02/worlds-worst-market...
> Meet Bob.
> Bob is the world’s worst market timer.
> What follows is Bob’s tale of terrible timing of his stock purchases.
* https://awealthofcommonsense.com/2014/02/worlds-worst-market...
Most people are not investing for 'fun', but rather for retirement. So "never" selling, or at least not-selling for several decades, is actually a reasonable assumption.
The main problem is that the general public read headlines and see "Markets Are Crashing!!1!" and pull out. Whereas if they could keep their cool a bit, and stay invested (and ideally keeping investing (monthly?) on the way down), they'll generally end up okay when they approach retirement.