I wouldn't be surprised if they were trying to liquidate.
I think it was $39.95 for the children's version and $49.95 for the regular version.
There were a few pieces of dark UX/UI that hid a couple of very important differentiations that made me nope out.
1. The service automagically came with something called Amazon FreeTime[3]. It's advertised as free everything for your child; books, tv, music, etc. in exchange, of course it would kindly listen and "learn" to offer better things. Nope.
2. The device was last generation's hardware with a nice cover. It wasn't even technologically up to snuff with the current Echo Dot.
Basically I wrote it off as a kid's tracking and advertising device and purchased a regular new one.
Glad my Spidey senses were tingling.
[1] - https://en.wikipedia.org/wiki/Advertising_to_children#Histor...
[2] - https://www.amazon.com/Echo-Kids-smart-speaker-Alexa/dp/B077...
[3] - https://www.amazon.com/Amazon-FreeTime-Unlimited-Monthly-Sub...