Let me fix that for you. "If the firm is going to be for writing and soliciting fake positive reviews...."
> People (for the most part) don't just sit around writing fake reviews for companies they have no dealings with.
And
> If fake reviews about an organization exist, they were commissioned by the organization or its associates.
That is, to a proposed standard where the mere existence of the reviews causes you legal problems as the solicitation part is presumed.