> Are they worth it as a target? ... This technology is so far out of the bag already.

The point is that if you have access to their systems you can affect what is reported. For example you could add a bogus plate to the data stream, or remove one, or perform a substitution. I think we can all imagine cases were doing such a thing might be useful to someone.

Others have also pointed out that it’s possible that this company has some particularly interesting recognition technology, but I agree with you that this is really a second order issue.