Answer: nothing. Nothing at all.
Words matter, role-models matter, names matter, and this is just completely tone-deaf in today's world.
Men (and boys) may scoff, but seeing the title is seriously off-putting. Unnecessary, inappropriate, and the problem is that the author probably has no clue.
I've not looked too closely yet, and I will, but it appears accessible, accurate, informative, and useful. It may even prove to be actionable. I just wish the title was different.