Here are some that I've enjoyed reading:
Steve Martin - Born Standing Up: A Comic's Life
Kevin Mitnick - Ghost In The Wires
Kenneth Roman - The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
Walter Isaacson - Steve Jobs
Alan Deutschman - The Second Coming of Steve Jobs
James Wallace - Hard Drive: Bill Gates and the Making of the Microsoft Empire
Alice Schroeder - The Snowball: Warren Buffett and the Business of Life
Richard Branson - Losing My Virginity