Apple is well-known for never talking about competition. They like to pretend it doesn't exist and only compare their products to the previous series.

Oddly enough though, in 2014, they introduced Mac Minis that were slower than the previous generation.

That's how they launch the best iPhone ever every year.

I don't get why companies keep using this phrase... Of course the new model is "the best ever," so why even say it.

They don't even have to release a new model.