I think their statement is more general than what you're making it out to be. The goal of receiving better and more data puts pressure to have better imaging technology.
Better technology is unlikely to be cheaper, unless it is so new and novel that it can get its own unique billing codes, and if it becomes ubiquitous so it cheaper and more available than existing machines which are not yet depreciated.
Just typing that out depresses me.
There are different kinds of MRIs, but the actual direct costs for running an MRI without preparatory procedures is around $100 (preparatory dye injection may be another $50 cost). Marginal costs are lower still.
See also here:
https://www.npr.org/templates/story/story.php?storyId=120545...
https://www.pbs.org/wgbh/pages/frontline/sickaroundtheworld/...
<http://www.hiperdia.ro/servicii-medicale/>
It's a modern 1.5T MRI.