The article makes it sound like there is accurate weight sensors in the vehicle, which is ridiculous. One might be able to derive some number from vehicle performance information, but I'd like to see an actual study showing that it's (a) possible and (b) accurate for any sort of use.
> Modern cars collect as much as 25 gigabytes of data per hour
Sure, add up all the bits in the CAN messages being sent around constantly and you might get that number. That amount of data is neither being stored nor sent off-vehicle.
What a dishonest article.