Completely unlike the vastly over priced marketing junk of McAfee and Symantec that got pre-installed on just about every Windows machine. First thing to do with a friends machine? Get them to install something else instead and see the performance gain!
Oh, and Spybot Search and Destroy (German) was first choice for getting rid of the crap Norton and McAffee happily let in for about half a decade or more, and just about only choice for a while.
And very European in that it favours user privacy.
I'd find it more important to develop the search engine technology than to, well... just rebrand another US search engine, essentially...
Perhaps I'm too jaded an engineer, but if a solid product or technical idea isn't at the base of a project, no amount of values and goodwill is going to glue it together into a reliable working whole.