I said I wonder why, I guess that was a lie. It's about having marketable content, "making the reader feel related to the situation", etc. It does strike me as bad practice though, especially when it comes to actual news. Sometimes I read an investigative piece and think to myself that it might be over soon, after all what could the author possibly have left out at this point, only to take a look at the scrollbar and realize I am at 50%. I wished for a bit more brevity, not the brevity of leaving out facts for the short clickbaity stuff but leaving out all the unnecessary filler material.