Also yep. Facebook is valued at $158 per user. There is absolutely no way that the average user will click on $158 worth of ads in their entire time on the platform, nor will their children, nor will their grandchildren. At some point, a sane person has to realize that Wall Street is pricing in something other than the net present value of all the ad revenue that Facebook generates. Their buildings and servers are worth peanuts to their $227 billion market cap. What the market is pricing in addition to the advertising is how Facebook sells your data to companies for uses that most people have never even considered.