I originally envisioned Notify17 to be a personal hub, more than an enterprisey tools (in the beginning clearly. If business grows, sure the model will change).
I'm not trying to compete on tools like PagerDuty, which already do their jobs very well. For now, Notify17's main goal is alerting/reporting on a smaller scale.
From a startup perspective, the team is building up, it's in a phase where the main features are working, it's no more a prototype (backend/iOS), but how users will want to use the product is still a question (therefore the call for beta users). I want to have a solid set of features that I know users will use before trying any big jump.