You're right, it's not for people like him. It's not for people that have been around the block and have learned a thing or two. They're hoping to take advantage of the young and naive.
The same thing happened with movies, with some people wanting to hoard boxes and boxes of dvd, vhs or blurays, thinking that they are somewhat smarter than people who just pay some subscription (or digital rental) to stream whatever movies they want to watch when they want it, on the device they want to watch it on.
They will once it becomes normalized. DRM for software has long been far more odious than seen in the movie industry.