hum. sounds like the worst of both worlds...

I can almost understand the value for the chia pudding thing that still lack a variety of off-brands. But haagen daaz, toblerone, et al are just the same regular product today (sometimes even lower quality than the local small brand of icecream/chocolate for example) with a markup because of the brand, somewhat justified because the brand evokes attention to quality (e.g. no expired product on display) and probably pays for better placement (e.g. top shelf or a dedicated store). Now you have the so-so product from the name-brand, with the markup removed because you removed the quality and placement! Is marketing for those brands alone that good?