What we can't do is prove that makes a difference to your ear vs mine and that's the real problem.
So there are two difference classes of scam here. The one where it's true there is a difference in this $10 and $10000 cable, but they're effective identical. And the scam where this is no measurable or even logical difference at all.
It's the former scam that I think allows the "audiophile" industry to thrive.