It's been theorized that these companies are trying to reinstate an "official" narrative for people to follow.

https://youtu.be/fQNEu_CTe80?t=467

Tim is discussing a comparable process going on on social media in this video, which I see clearly related in this sense. Tinfoil hats out, what Google is being called out for here might be the exact same effort. It sounds like the US propaganda machine is attempting to reclaim the narrative by trying (and failing to) reinvent itself outside cable news.