In Seattle, you can sit on a chilly day on the porch of a popular restaurant and overhear people lamenting climate change while they sit under a row of 8 large blasting fracked gas heaters.
People don't want to go out of their way to think and change. It's a difficult PR problem due to human nature.
I'm trying to build advanced nuclear fission reactors to fight climate change but unfortunately burning oil is more popular in the polls.