They've also already awarded spacex a $28.7 million dollar contract for "experimentation in the areas of establishing connectivity, operational experimentation, and special purpose experimentation. Experimentation will include connectivity demonstrations to Air Force ground sites and aircraft for experimental purposes" [1] so they are definitely eyeing it.
[0]: https://en.wikipedia.org/wiki/Wideband_Global_SATCOM
[1]: http://www.parabolicarc.com/2018/12/27/spacex-receives-287-m...
Rural areas are a viable market only in the US and Canada, where people can afford to pay $50+/month for connectivity. Elsewhere in the world, they are not going to sell to any end-users.
The 4,425 and the 7,500 satellite constellations proposed by SpaceX are way oversized and simply put, a waste of money and efforts.
And they could stop launching them if they don't see a supply, basically just matching their registration numbers and launching more when the bandwidth/users require it.
Those numbers seem to just be a target for an ideal completed system, not for it to become operational.
Now I just need some Tesla solar panels and a couple powerwalls, and betweeen that, a well, my septic system, I can cut every cable coming into my house.
Well, I do use natural gas for heating and I love my gas stove, but nearly there!
If only the receiver and the power requirements were small enough to fit in my cell phone!