Actually this article read kind of like a literary labyrinth, in the sense of it changing directions repeatedly and at the end you realize you haven't gone anywhere. Some people I know greatly enjoy labyrinths, but they are not for me (nor is this article).
As a final point, I am a very fast reader. Were I a slower reader, I likely would have stopped reading the article much sooner. This isn't an article with a surprise ending, so if you didn't like it 1/3 of the way through, I recommend not finishing it.