There's a bunch of small companies pursuing expendable lunar landers of similar capabilities. I worry Blue Origin will just crowd them out.
A reusable upper stage or reusable lander (or both) would be more interesting and more important. Bezos is/was the richest man and Blue origin is given roughly a billion dollars of capital every year, and a relatively modest expendable lunar lander is their big announcement? And even that they may have difficulty executing on in a timely manner.
I don't think Blue Origin can't do this. I just think it's far too modest of a goal for a company with free rein over a billion dollars in additional annual capital.
...and I'm also skeptical of mass drivers (of the typical type) and lunar mining. Plenty of shade thrown at Mars, but Mars has vastly more resources.
Additionally, the architecture of the lander is disappointing. A crasher stage (ala the Surveyor spacecraft which used a kick stage for deorbiting) for most of descent would be far more efficient. It'd allow a much smaller and cheaper descent stage and much lower to the ground, making egress much easier.