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Here's how I keep this straight mentally.

The rule is, in English, you can make a noun possessive by adding "'s" to the end.

Let me emphasize one part: that's the rule to make A NOUN possessive. "It" is a pronoun, not a noun! The rule doesn't apply any more than it applies to a verb or an adjective.

Hence you don't have stuff like "you's", "he's", "she's", "we's", or "I's", and you also don't have "it's".

Pretty sure we do actually have he's and she's. "He's being an idiot", or "she's wrong about that."

You're just proving the point: "'s" is only possessive for a noun. Your examples aren't possessives.

Yes, I misunderstood his point entirely. On reading my response again I also realize that my examples come off as a not so subtle insult, and which is not what I meant.

Yes, but as a contraction of "he is", not as a possessive.

Those are contractions, not possessives. "He is" and "she is", just like "it's" is always a contraction, never a possessive.

Those are not possessives. They're contractions, like it's.

I think you are losing this battle. The apostrophe’s are winning!

For the confused: submitted title was "Bird Offers It's Own Scooter for Pre-order".