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Even Samsung... in the UK you can buy a S10e for cheaper than the 3A XL.

Is that some special discount on the S10e?

S10e - £669: https://www.samsung.com/uk/smartphones/galaxy-s10/buy/

Pixel 3a XL - £469: https://store.google.com/gb/config/pixel_3a

Interesting, that is news to me, has it always been like that for Samsung? I was always under the impression most Smartphone or Electronics devices has a 1:! US:UK/EU pricing due to VAT.

So the S10e is only £669.00 in the UK inc. VAT? Are there any further discount from main-street retailers?

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