It doesn't seem competitive compared to Chinese phones (xiaomi, huawei, oneplus), is it? For instance a Xiaomi MI9 SE seems better value (dual sim, metal body, smaller with a bigger/better screen...).
So the S10e is only £669.00 in the UK inc. VAT? Are there any further discount from main-street retailers?
S10e - £669: https://www.samsung.com/uk/smartphones/galaxy-s10/buy/
Pixel 3a XL - £469: https://store.google.com/gb/config/pixel_3a