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"He said it’s too soon to know exactly what that [business] model will be, but it will involve blockchain technology and cryptocurrency" [1]

[1] https://techcrunch.com/2018/02/15/unsplash-simple-token-seri...

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Is there a way I can short this company?

I think the way to do this for VC companies is to sell them expensive stuff until they go out of business. This post and many others like it seem to indicate it works well.

My uneducated guess would be that they have no outstanding stock, as they have not done an IPO. So you can't short against their zero public stock.

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