Options -> Privacy & Security > Allow Firefox to install and run studies
They're using the studies system to push this hotfix faster for those that have it enabled.Edit: Source:
See: https://discourse.mozilla.org/t/certificate-issue-causing-ad...
> In order to be able to provide this fix on short notice, we are using the Studies system. You can check if you have studies enabled by going to Firefox Preferences -> Privacy & Security -> Allow Firefox to install and run studies.
Normandy seems to be the internal name for this system: https://github.com/mozilla/normandy