>Assuming you mean that half second looking at the ad: Name a better alternative for funding the internet. Paywalls at every website?
Funding the Internet? What you're talking about (ads) is a revenue stream for what amounts to a handful of websites. google.com, amazon.com, ycombinator.com, reddit.com, thefacebook.com, tweeter.com, etc. could all go offline right now and the Internet would still be here.