The issue with YouTube in recent years, is that it's been treating its content creators and viewers as "product" and the advertisers as the users. YouTube has been pandering to executives in media and their particular thought bubbles while throwing users and content creators under the bus. (Or doing things specifically to increase centralized control for the sake of pandering to advertisers, to the detriment of users and content creators.)

Pornhub could well do better. (Or they could repeat the same mistakes.)