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I might get downvoted for this, but...I can't believe you didn't think of the name "Cumblr"

-spits out energy drink all over my keyboard-

....Thanks for that.. LOL

Pornhub, Tumblr, and the rest of the Internet: Causing various fluid spills onto keyboards, since the late 20th century.

Tumblr already has an existing user base and all the content (nsfw stuff was make inaccessible but not deleted)

For obvious reasons, Tumblr and its critical mass already exists. How often do clones succeed?

I assume Pornhub's user base is higher than Tumblr's ever was. I would think they could use Pornhub to drive users to the new platform.

That's true, but I wonder how much of the porn-seeking user base remains? Surely they left in the 40%(?) traffic exodus.

Someone (not pornhub) has already created a tumblr clone called "bdsmlr". It's actually got an extremely wide variety of content, not just BDSM.

There is a fediverse instance called humblr where a lot of porn seems to be posted. I believe it was primarily for ex-Tumblr users.

Someone did create a Mastodon instance called "Humblr"

user base.