I don't see the market not sustaining itself, though. As a consumer, if I'm not satisfied with Remington, I just buy a Mossberg instead of an 870, or a Bergara instead of a 700, or literally anything but an XD. There's a lesson to be learned that if you open your investment to the public or get in bed with a private equity firm, you may now be pressured or forced into short-term thinking that isn't aligned with your long-term vision. But I don't see this as a failure of the market. In a free market, losers lose.