Better article (despite taking 45s to load!): https://www.redhat.com/en/about/brand/new-brand
> We formed a task force to redesign it, bringing together people from different disciplines at Red Hat: graphic design, UX design, creative strategy, video, brand, product marketing, and more. And we worked with Paula Scher, a partner at design firm Pentagram, to help us focus. […] After 5 months of research, explorations, and brainstorming, the team found an elegant solution that still reflected Red Hat and could grow with us.